We are pleased to announce the appointment of Rob Wilson as Head of UK Retail Sales.

A hugely experienced sales professional, Rob joins EdenTree following 25 years with AXA Investment Management in roles including Director of UK Multimanager Investment and Director AXA UK Sales. Most recently he held the role of UK Head of Global Financial Institutions for over ten years, leading a team responsible for building and growing relationships with leading financial institutional clients in the UK.

Reporting to Head of Distribution, Phil Baker, Rob joins EdenTree this week to head up the newly created UK Retail Sales team, bringing together EdenTree’s existing Wholesale and Adviser sales teams, led by James Tomlinson, Head of Wholesale Distribution, and Adam Kelly, Head of Adviser Distribution, under Rob’s leadership.

Commenting on the appointment, Phil Baker, Head of Distribution, EdenTree, said: “At this time of evolution within the sustainable investment industry, our ability to build and nurture strong and supportive client relationships is of utmost importance.”

“Rob’s significant sales expertise and deep understanding of the UK retail landscape make him ideally positioned to lead our growth ambitions in this focus area of the market for EdenTree. His genuinely client-centric approach and extensive client network will help foster our existing relationships while opening up new and exciting distribution channels. We are delighted to welcome him to EdenTree.”

Rob Wilson added: “I am excited to join EdenTree at this pivotal time for the industry, and look forward to working with the sales and investment teams to bring the company’s significant sustainable investment expertise to a broader client base.”